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Taking down Ticketmaster, again

Millie Gates ’24
Taylor Swift ecstatic after performing her Reputation Era at her very popular Eras Tour concert this year.

Look what we made Taylor do. After taking on other countries like Mexico and the United Kingdom, Taylor Swift will be returning to North America for a second leg of her famous Era’s Tour. The Era’s tour showcases Swift’s journey throughout her current music career and includes various songs from all ten of her albums. She returns to Miami, Florida on October 18th, 2024, and makes her way through Louisiana, Indiana, and completes the second leg in Canada.
“The Era’s tour was the most entertaining yet busy concert that I have ever been to,” English teacher Sandra McCue said. “My husband was able to get tickets during the presale the first time around. Luckily for us, he was able to go through the queue twice to get affordable tickets.”
A lot of Swifties had trouble getting tickets to the first show, after presale had gone out and tickets had been sold, Ticketmaster confirmed that the show had sold out, leaving millions of fans fuming. Tickets were being bought for as low as $100 and resold for thousands of dollars, leaving lots of fans to break the bank all for one concert. The second time around, Ticketmaster set some precautions to try and prevent this happening.
“I was really upset we didn’t get tickets to the first show,” Bizzy Carswell ’27 said. “When going through the buying process for the Toronto tickets, I was very nervous but mainly I was focusing on calming my sister down because she gets easily overwhelmed and she was just as nervous as I was.”
Once Taylor announced her second leg of the tour, fans jumped on the opportunity and applied for presale for cities hundreds of miles away. Most South students who applied for presale applied to any of the shows in Indiana and Toronto.
“I’m missing school in order to go to the concert,” Carswell ’27 said. “Me, my mom, my sister, and my sister’s best friend are ll driving on the Friday before, then staying in a hotel in Toronto that night.”

Unlike the first time around where it was mainly fans from surrounding areas fighting for tickets, this time Ticketmaster was filled with people all over the continent trying to get those tickets. An estimated 14 million people signed up for presale for the shows. The tickets went on presale on August 13th and the fight for 2024 tickets had begun, the amount of South students seeing Swift has greatly decreased.

“Getting tickets both times was a challenge, the first time tickets went on sale during school,” Avery Lenglet ’25 said. “I made some very special memories at this concert the first time and cannot wait to make more.”

Swift will be accompanied by Gracie Abrams, one of her previous openers who opened for Detroit night one and will be accompanied by Abrams for all 12 of her North America shows.

“I cannot wait to experience something that I watched so many others experience,” Carswell ’27 said.

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